The Benefits of Outdoor Advertising
- Outdoor delivers viewers. Today, consumers spend more time traveling in their vehicles than ever before. That makes outdoor advertising a more powerful medium than ever. In the past 25 years, the number of vehicles on the road increased 128%. Those are the people you reach over and over with outdoor advertising.
- Outdoor reaches your audience when they need it. Outdoor advertising is often the final reminder of a brand name product or service just before the point of purchase. It is the most visible media being exposed to everyone who leaves their home to work, shop or play.
- Outdoor is efficient. No other advertising medium reaches as many people, as often, at such a low cost. When it comes to generating repeat exposure to an audience, outdoor advertising is the most cost effective per 1,000 viewers.
- Outdoor is big, bold and dynamic. Its larger-than-life proportions and endless creative options will grab and hold consumer attention.
- Outdoor offers constant repetitive exposure. Seven days a week, 31 days a month, outdoor delivers your message over and over. Your prospects have your sales message right there in front of them.
Keep it Simple
An important question to keep in mind when designing outdoor advertising is...does your message communicate simply and effectively within 7-10 seconds? That's how long your viewer will have to see your ad.
Outdoor is usually viewed from distances of 100 to 500 feet - so your message needs to be brief, simple and clear.
Choose colors with high contrast in both hue and value. Contrasting colors work best when viewed from a distance. Colors without contrast will blend together and obscure the message.
Copy should generally be kept to seven words or less and should be concise to register quickly in the mind of a moving audience. A strong illustration is worth 1,000 words.
Outdoor type and lettering should be simple, clear and easy to read.
Be careful with spacing between letters and between words. Letters with too little spacing tend to merge when viewed from a distance.Simple, sans serif type faces work best in outdoor; ornate, serif typefaces do not.